Radio Advertising & Sponsorship
Bring your message to life on air.
Connect with Alberta listeners through Shine FM radio advertising, contesting, promotions and sponsorship opportunities.
Find Your On-Air Opportunity
More ways to make your message heard.
Introduce your business, invite people to an event or support a promotion that connects with the community you serve.
Radio Advertising
Introduce your business, share a service or invite listeners to an upcoming event. Work with a radio representative on your message, market and advertising schedule.
Discuss a Radio CampaignContesting & Promotions
Give listeners a reason to take part. Explore prize partnerships, seasonal contests and radio promotions that introduce your organization through an engaging campaign.
Explore PromotionsRadio Sponsorships
Ask about sponsoring a radio feature or promotion that fits your organization. A representative can explain current opportunities, timing and the recognition included.
Ask About SponsorshipsPromotions & Sponsorships
Find a promotion that fits your story.
From an ongoing local presence to seasonal contests and sports sponsorships, explore ways to make your organization part of the conversation.
- Around Town: Build familiarity through recurring on-air branding messages that keep your business in front of local listeners.
- Featured Promotions: Explore current promotional opportunities that connect your message with listener participation and community interests.
- Christmas Miracles: Ask how your organization can take part in this seasonal promotion and help share the spirit of giving.
- Fill-Your-Fridge: Explore a contest partnership built around a prize families can put to use.
- Sports Sponsorships: Connect your business with the excitement of sports through available sponsorship packages.
Have something different in mind?
Let us create a campaign for you. Share your goals, audience and budget, and a radio representative can help shape a campaign around your business, event or organization.
Promotions, sponsorship inventory and package inclusions vary by market and season. Your representative will confirm current availability.
Explore Promotions & Custom Campaigns
Plan Your Radio Campaign
From your first idea to an on-air message.
Explore radio opportunities for businesses, churches, schools and community organizations through Shine FM, part of Touch Canada Broadcasting.
Share your goals
Tell us what you are promoting, who you want to reach and when you want your campaign to run.
Explore your options
Discuss markets, messaging, schedules and relevant contest or sponsorship opportunities.
Confirm your campaign
Review your proposal, including rates, timing and deliverables, before booking.
A Community Connection
Give your event a voice.
Planning a church event, school open house, fundraiser or community gathering? Explore how radio can help share your invitation with local listeners.
Discuss Your EventFrequently Asked Questions
Your radio advertising questions, answered.
From creating your ads to planning your budget and giving your campaign time to work.
Which markets can I advertise in?
Explore Shine FM campaigns in Calgary, Edmonton and Red Deer. Choose one market or discuss a campaign across multiple cities.
Can churches, schools and community organizations advertise?
Yes. Discuss a campaign for your event, open house, fundraiser, program or community invitation with a radio representative.
Who creates my radio ads?
Your radio representative coordinates with the station’s creative and production team to develop your commercial. Share your key message, offer and desired next step so the team can shape the script and audio. Creative approval is part of planning your campaign.
Do I have to pay extra to create the ads?
Ask your representative what creative and production support is included in your proposed schedule. Any additional production charges or special creative requirements will be identified in your quote before you book.
How much does radio advertising typically cost?
There is no single standard campaign price. Your investment depends on the market, number and length of ads, schedule, campaign duration and any promotional or sponsorship elements. Tell us your budget and goals so a representative can recommend a schedule and provide a clear quote, including any production costs.
How long until I see results?
Radio builds familiarity through repetition, and the time it takes to generate inquiries or sales varies with your offer, audience, schedule and buying cycle. We recommend a minimum of six months for an ongoing awareness campaign. Some responses may happen earlier, but results are not guaranteed. Time-sensitive events and promotions need a schedule built around their dates.
Are there advantages to an annual or VIP agreement?
Yes. Additional bonusing is available with annual and VIP agreements. Ask your representative to compare the options and explain the current eligibility, commitment and bonus inclusions for your market and campaign.
What promotions and sponsorships can I explore?
Ask about Around Town, Featured Promotions, Christmas Miracles, Fill-Your-Fridge and sports sponsorships. Availability and package inclusions depend on the market, season and remaining inventory.
Can you create a campaign specifically for my organization?
Yes. Share your goals, audience, preferred markets, timing and budget. A radio representative can help develop a campaign around your business, church, school, event or community organization.
Can I change my message during a campaign?
Discuss this when planning your schedule. Some campaigns can accommodate updated messages, while specific branding programs or promotional packages may have creative limits. Your representative will confirm revision options, deadlines and any related charges.
How do we measure whether the campaign is working?
Agree on the goal before your campaign starts. Depending on your organization, useful measures may include inquiries, bookings, event registrations, offer redemptions and changes in direct or branded website traffic. Ask customers how they heard about you and review trends over time alongside your other marketing activity.
How do I get started?
Complete the Radio Inquiry form below with your organization, preferred market and campaign timing so a representative can discuss your options.
What would you like Alberta to hear?
Tell us about your organization, the communities you want to reach and what you’re planning. A radio representative can help you explore a campaign, contest or sponsorship that fits.
Radio opportunities are arranged with a Shine FM representative through Touch Canada Broadcasting. Rates, availability and campaign details are confirmed in your proposal.